loyalty techniques

loyalty techniques
Incentive schemes in which customers receive points for repeat purchases. These points can be converted into discounts, free products, or cash. Most supermarkets now operate schemes in which customers' points are recorded by means of plastic loyalty cards, which are swiped through the checkout till at the time of purchase. In on-line incentive schemes customers may receive points for visiting certain websites.

Big dictionary of business and management. 2014.

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